SDSU Alumni Engagement

Working with the SDSU Alumni Engagement team, I designed the SDSU Alumni Engagement templates for their CMS.

The primary goal was to increase alumni membership enrollment. Based on internal and current SDSU alumni feedback, the content presentation was "not very exciting" and "there's no strong connection back to State".

The solution was to change the content flow and structure to favor clearer calls to action and better promote the stories that reconnect alumni to the university and communicate the successes and growth of the university.

Navigation titles became "actionable" words that convey engagement. News stories were given more visual prominence on the homepage to promote interest. Events were given more prominence on the page to better promote alumni networking events. Category landing pages were designed to compliment the new visual impact of the homepage.

In concert, these improvements improved alumni engagement and membership interest.

Full webpage samples:

• Sample one
• Sample two
• Sample three